Stop trying to “just Google it” and learn how to bring in good-fit, quality clients with less stress.
8-Week Course Starts September 2023
Learn LIVE from Advocacy marketing experts!
MKTG Blueprint is an 8-week guided online course with video tutorials, live coaching, and time-tested, professional templates to help you level up your marketing game.
Join us for an 8-week adventure with MKTG Blueprint to make your marketing better and easier.
This program will help you make your marketing look professional without feeling hard. You’ll know it’s working and learn how to fix things if they’re not going right.
MKTG Blueprint gives you eight weeks of live talks, video lessons, and simple tasks.
Together, we’ll make your marketing the best it can be. Get ready to see real change and success!
Clients that are a great fit for you will be excited to reach out to you.
You are growing a following of current and potential clients.
You’re always top-of-mind when someone needs a patient advocate.
I am the proud founder of Arnold Marketing Consultants, a marketing agency specializing in big-picture strategy for health and wellness companies.
I know firsthand the importance and value of patient advocates. Less than a year ago, I was diagnosed with breast cancer. I quickly realized I needed help navigating cancer care, and I was lucky enough to receive help from an amazing patient advocate.
At Arnold Marketing Consultants, we have collective decades of marketing experience. We are passionate about empowering small business owners and self-employed individuals in their marketing skills, knowledge, and confidence.
As a marketing agency, our client list normally consists of big brands and established companies. We’ve borrowed from our frameworks to provide patient advocates with a proven roadmap to stress-free marketing with MKTG Blueprint!
WEEK COURSE
Early Access Special
We are offering this 8-week workshop at a special price of $497 during our beta round starting in September.
After that the price will go up to $999.
Each week contains a consultation session to review progress, answer questions, and discuss the upcoming week’s topics. This course aims to equip Patient Advocates with the knowledge and skills necessary to effectively market their services, connect with their target audience, and grow their practice.
Module 1: Introduction to marketing within the healthcare industry
Module 2: SWOT analysis for patient advocates, defining your USP
Outcome: A clear understanding of your role, the healthcare landscape, and your USP
Module 1: Defining your target audience – patients, their families, healthcare providers
Module 2: Crafting empathetic and effective messaging
Outcome: Well-defined audience personas and initial drafts of messaging
Module 1: Developing your professional brand – ethics, appearance, online presence
Module 2: Using design tools like Canva to create compelling visual content
Outcome: Creation of a personal brand style guide and simple visual content
Module 1: Importance of a professional website and how to design it
Module 2: Utilizing social media to spread awareness, network, and offer value
Outcome: A website wireframe and a basic social media strategy
Module 1: Crafting content that resonates with your audience, content planning
Module 2: Importance of storytelling in healthcare, sharing success stories while respecting privacy
Outcome: A content calendar and a drafted success story respecting patient privacy
Module 1: Introduction to SEO, importance of being visible to potential clients
Module 2: Keyword research for patient advocacy
Outcome: A basic understanding of SEO and a list of keywords for your niche
Module 1: Email etiquette, communication strategies, setting up newsletters
Module 2: Scheduling appointments effectively, introduction to tools like Calendly
Outcome: An email communication plan and a basic understanding of scheduling tools
Module 1: Importance of networking and outreach, online and offline strategies
Module 2: Evaluating your marketing efforts, planning for growth
Outcome: A networking and outreach plan, a comprehensive marketing strategy for growth
This Sh*t Slaps 🔥
